Cold Email Template to send people who use a specific technology

If you did your lead prospecting with a specific technology in mind, this is the email to use
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Let's break down this sequence

Who is it for?

This sequence is for lead gen agencies who have clients with popular SaaS competitors.

For example, your client might be an email marketing software. You can identify companies that use the competitive solutions.

Then use their weaknesses as your advantages.

When to use this?

To use this sequence, you'll first need to get a list fo companies that use a specific technology from BuiltWith.

And in order to get a full advantage of this template, you need to:

  • Know the competitors' biggest disadvantages and complains people have with them
  • Have a feature that's superior to your competitors' and feature that delivers markets' desired outcome
  • Have a few successful case studies relevant to the industry.

Email #1

Hey {firstName},

I saw you're using {competitor tool}.

Are you experiencing problems with {common competitor problems}?

Cheers,
{yourName}

Follow-up #1 - 2 days later

Hey {firstName},

Unlike {CompetitorName}, we don't {problem}

Instead, we {Unique selling proposition}

If you want, I can show you how to {desired outcome} over a qucik 10-minute call this week?

Cheers,
{yourName}

Follow-up #2

Hey {firstName},

I understand that in your industry, you need to {problem they need to solve}.

We can help you do that with our {unique feature + unque selling proposition}

{case study: i.e. 29 others companeis such as {client1}, {client2}, {client3} solved this problem and got {desired outcome} in {timeframe}}

If you want, I can show you how to accomplish this over a quick 10-minute call.

Yes or no?

Cheers,
{yourName}

Why this sequence works?

This sequence works for a few reasons:

  • It starts with mentioning the most commong (and biggest) problem competitors' customers have with their vendors
  • Offers a better solution that drives their desired outcome
  • Mentions few relevant case studies where your customers got the desired outcomes that your prospects want.

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