This sequence is for lead generation agencies looking to get new clients.
Use this when you spot certain companies (your ICP) currently hiring for their first sales roles.
That can be SDRs, Head of Sales, or appointment setters.
Subject line: 15 SQLs for you {firstName}
Hey {firstName}
Saw you’re hiring for your first sales role at {companyName}.
Glad to see you’re investing in outbound sales!
We worked with similar companies in your space, such as {similarCompanies}.
For them, we {results}
We can do the same for you as well with our proven process.
Are you up for a quick 15-minute call this Tuesday?
Cheers,
{yourName}
Subject line: Same as above
Hey {firstName},
I recorded this 2-minute video for you quickly talking about the benefits of hiring an agency (instead of an in-house role), and I quickly showed you the exact process we used to get X leads for {similarCompany} in {timeframe}.
{loomVideo}
The best part is that we charge you ONLY after booking a call with your ICP.
So it’s on a pay-per-performance basis, and there’s nothing to lose.
I prepared a draft of the first campaign for you.
Do you have 15 minutes to see it?
Hey {firstName}, did you get my emails?
I reached out regarding the strategy for {companyName} to get 20+ booked demo calls a month. Would love to hear your thoughts!
It seems you’re not interested in getting 20+ demo calls a month, so that I won’t bother you anymore.
If you change your mind, we have only one more slot available to onboard a new client for this quarter.
Cheers,
{yourName}
For starters, this sequence targets your ideal clients looking for new sales reps in their teams.
This means they’re:
The second email also features a personalized loom video. Yes, you will need to record this separately for every prospect, but it's worth it at the end of the day. You’re essentially investing 5 minutes per prospect for a chance to close a $5000/mo client.
The third step is a LinkedIn connection request. By using omnichannel sequences, we can target potential prospects on all fronts, improving the chances of getting replies.
In the last email, we’re using reverse psychology to change a prospect’s mind, get a reply, and get a FOMO effect (with only one spot available).
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