People who are looking to close deals with retail businesses (i.e HVAC, Real Estate, photographers, event planners, etc...) - or people who's clients are working with retail businesses.
There's one more step you need to do in order to execute this campaign.
You'll need to use PhantomBuster to scrape a list of all retail businesses that fit your ICP in a target area and find their emails.
Once you do that, you're settled.
Subject line: Quick Q [firstName]
Hey [firstName]
Hope you’re well.
I spoke recently with [reviewerName], and [he/she] told me great things about you.
[Offer]
Would you be up for a quick 15-minute call so I can show you how you [results they’re missing]
What about Monday at 10 am?
Cheers,
[yourName]
Subject line: Same as above
Hey [firstName],
Know you’re busy. Is it better to call you on [his phone number if you have] to quickly discuss it? [if you don’t have his phone number, go with this: Is it better to call you on your phone? If it is, just send me your number and the best time to do so].
Cheers.
[yourName]
Subject line: Same as above
Hey [firstName]
I see you’re hesitant. Last month, we helped [nameOfYourClients] do [transformation].
And we replicated that with [numberOfClients] clients so far.
I won’t bother you anymore, but my offer still stands:
[yourOffer]
If you reply today with your thoughts, I will [bonus].
See you,
[yourName]
So let’s break it down.
The first email is very personalized - because you’re mentioning the name of their recent customer. How do you know that?
Simple - go to Google Maps and check the name of the latest 5-star reviewer he has.
If you’re targeting solopreneurs, there is a high chance that your lead will remember them.
The first follow-up is good because most brick-and-mortar companies are not quite used to email and prefer phones over everything else.
In this way, we make it easy to “book a meeting.”
And last, your third email shows social proof while mentioning the offer again and providing the nice “bonus” that’s active if they act quickly.
Talk about a better FOMO than that.
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