Let's break it down

As you know, personalization is key for getting the best possible results with your LinkedIn outreach - and using videos let’s you take it one step further.

However, since doing it on scale is no easy task, we’ll share our tested method for creating hyper-personalized videos and sending them directly on LinkedIn and all that in just 2 minutes.

To do this, you’ll need just two things:

1. Response.ai account
2. Expandi account

So, let’s dive straight in, one step at a time!

Making a sheet with prospects

• Open your Google Sheets and create a new sheet

• In it, make sure to include prospects’:

1. First names
2. Email addresses
3. LinkedIn profiles
4. Company websites, so the sheet will look something like this:

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• Download the sheet as a CSV file

Recording a video

• Go to Response.ai and create an account if you don’t already have one

• Once you’ve done that, click on “Create campaign”

• Choose the type of campaign you want - we usually choose the simplest, 1-background option. With it, prospects will see their website landing page as the background 

• Record a quick, 30-second video

• Bonus tip: The script you use should be applicable to all your prospects, so make it neutral, to the point, and don’t forget to mention that you’ve visited their website. It could look something like this:

Hello there! Your website caught my eye, and I believe there's a fantastic synergy between what you're passionate about and what we do. Let's explore how we can {insert your pitch} together…

• Don’t forget to add a CTA - you could encourage them to book a call with you, visit your website or LinkedIn profile, or anything else that fits your vision

Great job! And now, let’s get to personalizing!

Personalizing videos on scale

• Upload the CSV with prospects you want to contact

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• Based on the info from the sheet, Response.ai will take just several minutes to create a list of personalized videos for every single prospect, looking similar to this:

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This way, each individual prospect will get a video tailored to them, with their own landing page:

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Now that you’ve created your videos, it’s time to get them in front of your prospects.

Sending personalized videos on LinkedIn

• Go to Expandi and create a new campaign by clicking on “Add campaign”

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• Opt for “Connector campaign”, as it will allow you to connect with 2nd and 3rd degree LinkedIn connections

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• Upload the CSV file with prospects you’ve got

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• Match the columns from the CSV file with Expandi’s placeholders, with a particular focus on “Email”

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• Create a campaign sequence in Expandi. 

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Note that we won’t be sending the video in the connecting message - because they are limited to a certain number of characters - but in one of the follow-ups

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• Create a follow up message and add a “Dynamic Placeholder”, which is actually the link to the personalized video

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• To get a shareable link, go back to Response.ai. Click on three dots in the video and click on “Public Link”

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• Copy the link

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• Return to Expandi, add this link to the Dynamic Placeholder, and save it

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And voila - now all the contacts from the CSV file will get their own, custom-tailored video in their LinkedIn DM.

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