People who are targeting high-ticket clients. Using pdf lead magnets or decks will be a gread way to start building relationships with them. All of these efforts will later result in closing a deal or at least sending other people to you.

Use it when you create a well-written and actionable lead magnet that solves a specific problem for your ideal persona. And make sure that the pdf is something your audience actually wants to read.

Hi {first_name}

I’m {yourName} – {your title}. But I know that’s boring & doesn’t concern you. So how about I send you a kickass guide on {topic}?

Click accept if you’re interested. Or you’ll never hear from me again!

Thank you for connecting {first_name} – I’m grateful to have a like-minded person in my network.

Here’s a copy of the guide: {URL}. I’d love some feedback – please feel free to send your honest opinion.

Hey,

Any thoughts on the deck I sent over?

Hey {first_name}, just floating this on top of your inbox. Looking forward to your response.