Increase brand reach with a PDF lead magnet sequence

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Let's break down this sequence

Who is it for?

People who are targeting high-ticket clients. Using pdf lead magnets or decks will be a gread way to start building relationships with them. All of these efforts will later result in closing a deal or at least sending other people to you.

When to use this?

Use it when you create a well-written and actionable lead magnet that solves a specific problem for your ideal persona. And make sure that the pdf is something your audience actually wants to read.

Connection Request #1

Hi {first_name}

I’m {yourName} – {your title}. But I know that’s boring & doesn’t concern you. So how about I send you a kickass guide on {topic}?

Click accept if you’re interested. Or you’ll never hear from me again!

Message 1 - 1 Day later

Thank you for connecting {first_name} – I’m grateful to have a like-minded person in my network.

Here’s a copy of the guide: {URL}. I’d love some feedback – please feel free to send your honest opinion.

Message 2 - 5 days

Hey,

Any thoughts on the deck I sent over?

Message 3 - 7 days later

Hey {first_name}, just floating this on top of your inbox. Looking forward to your response.

Why this sequence works?

This sequence works because:

  • It's not too salesy. At the end of the day, we're giving people a free resource for a problem they're trying to solve (if you targeted the right people of course).
  • All messages are short and straight to the point.
  • You're using LinkedIn, which is a 3x less crowded than email - so majority of the people will likely notice you.

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