Connect with your website visitors on LinkedIn and close them as clients

In this workflow automation, I'm going to show you how to connect three different tools in order to see who's visiting your profile, how to find their LinekdIn profile URLs, and how to run automated LinkedIn outreach campaigns to them.
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How this workflow automation works?

LeadInfo

Export the companies that are visiting your website

TexAu

Find LinkedIn profiles of the company's employees

Expandi

Use Expandi to send an omni-channel outreach sequence

Let's break it down

[] Create an account on Leadinfo

[] Follow the instructions to install the Leadinfo's script on your website by using one of the following methods that works the best for you:

Now we'll need to wait a couple of days for Leadinfo to start collecting the traffic and data.

[] Once you're ready, go to LeadInfo and open the list of companies that visited your website yesterday.

[] Double check the info of each company, since you want to connect only with accounts that match your ICP.

The best approach for this is to do it everyday, since that is the way to get the most results.

Anyway, let's get back to our workflow.

[] Before exporting your list, select the columns that you need:

You can also filter the companies based on the pages they visited. For example, you can download only companies that were on the pricing or a contact page, as they might be the most interested to work with you.

[] Once you export your sheet, filter the most relevant accounts. You can now filter based on the number of employees, time spent on your website, industry, location, and other things.

Finding particular employees at these companies

Now we need to identify who's our point of contact for each company. You can do this manually, but there's also an automated approach with TexAu. Here are the step-by-step instructions:

[] Download TexAu Chrome Extension

[] Open this page: https://app.texau.com/api/extract-any-company-employees-on-linkedin

[] Upload the CSV file with company profile URLs

[] Enter the professional roles you're looking for separated by comma (max 5 roles).

[] Click on the "Get a Cookie" > Execute CSV

After a couple of minutes, TexAu will get back to you with the ready-to-download CSV file/

Here's how the exported spreadsheet looks like:

The Cleanup phase

[] Verify target names and company names. Avoid:

  • {First Name} cannot have the "John M" value.
  • {First Name} cannot have emojis
  • {Job Title} cannot be "Chief company evangelist and dreamer"
  • {Company Name} cannot be "Awesome Company LLC}

Start the outreach

[] Open your Expandi account

[] Create a new campaign

[] As a campaign instance choose "Connector" or "Campaign Builder"

[] Import your leads.

Congratulations! Now you're ready for the outreach.

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